Delight Your Customers with These Quick Refreshes
Upgraded and inviting storefronts positively impact a customer’s perception of your brand and influence them to return in the future. If you find your sales are slowing or repeat customer visits are dwindling, it might be time for a store refresh.
Refreshes don’t have to be expensive or take months to finish. Quick changes in lighting, signage, and other areas are cost-effective and can be implemented outside of business hours. Let’s explore some quick refresh ideas that will positively impact customer experience and your bottom line.
Rethink Your Current Interior Lighting
Many components of interior lighting — such as brightness and color — can positively or negatively impact your customer’s mood and buying decisions. Poor lighting may make your customers uncomfortable or inadequately showcase your products, resulting in lost sales.
Think about what you want your customers to feel when they enter your store and make lighting adjustments accordingly. Bright lights promote energy and positivity and speed up the shopping experience. Dim light encourages relaxation and slows down the shopping process. Additionally, cool white light will elicit a calm feeling, while warmer light will evoke friendliness.
LED lights are a great option for your store because they are cost-effective and offer a range of temperatures and brightnesses. Newer LED bulbs can be brightened and dimmed at will and can even change temperatures, depending on the mood you want to evoke. If your store doesn’t currently use LED lights, an LED retrofit or upgrade could help improve your store’s presence, while saving you money on energy costs.
Swap Your Fixtures
You might also consider swapping fixture styles in your store. The fixtures you choose will set a certain atmosphere and, if yours are out of date, could send the wrong impression to your customers. Vintage fixtures, chandeliers, and dome lights will create an intimate feeling while recessed lights and tack lighting will put forth a modern and professional look.
Institute a Lighting Maintenance Program
Lighting impacts a customers’ perception of your brand even before they enter the store. Exterior lighting influences whether they choose your store over a competitor’s. Poor exterior lighting could make potential customers think your location is closed or otherwise dissuade them from entering. However, busy facility managers often don’t have the time to constantly monitor exterior lighting. A preventive maintenance program ensures your brand is monitored and detrimental lighting mishaps are minimized. Interested in learning more about how preventative maintenance can impact your brand? Read more here.
A fresh coat of paint is an inexpensive way to delight your customers and entice them to return in the future. New exterior paint immediately grabs the eyes of passersby; a clean, crisp building is sure to stand out against dull neighboring structures. Interior and exterior paint can also positively impact a customer’s loyalty. Updated paint shows you care about your facility’s appearance and customers will take note.
Up-to-date furniture and decor gives a positive first impression to your audience and shows them you care about their experience. Broken or out of style seating or chipped tables may leave them wondering if other areas of the facility are not being taken care of. Furniture upgrades are relatively inexpensive and can be completed in a short period of time, resulting in a high return on investment for your business.
Signage is one of the first impressions your brand makes on potential customers, so keeping your signage updated is a must. Interior and exterior signage is greatly responsible for evoking a positive perception of your brand, but it doesn’t have to be a huge business expense. Adding a sign maintenance program can ensure small problems are eradicated before they become big, expensive issues.
Adding digital signage and graphics is also a dynamic way to showcase your brand and communicate with your audience. Experiential graphics can help your company deepen its relationship with customers by expressing culture, imagery, and dynamics of your local community.
Perhaps one of the simplest ways to improve the customer experience is to implement wayfinding signage, especially in large buildings. When your audience is able to identify parts of your facility and is informed on where to go, they feel more comfortable in your space and build a deeper connection with your company.
Your Store Refresh Experts
Stratus is a nationwide brand implementation company that can masterfully carry out your store refresh. With multiple locations throughout the U.S. and more than 700 employees in 29 states, we’re a leading provider of signage, refresh and remodel, facilities maintenance, and energy services for large, recognized brands.
We’re able to give your store a small refresh, through paint, fixture replacements, signage updates, and general maintenance, or we can do a larger project including a complete renovation of your entire store. With tens of thousands of nationwide projects completed every year, you can be sure our team will deliver a versatile solution for your specific need.
Start Your Store Refresh Today
Ready to start your store refresh? Contact us here.