restaurant branding company

What to Look for in a Restaurant Branding Company

How to Choose the Right Restaurant Branding Partner for You

Creating a strong brand identity is crucial for your restaurant’s success. Without it, your business won’t grab consumer attention or entice repeat visits. Restaurant design and layout, lighting choices, and more all impact the consumer experience. With so much on the line, managing your restaurant’s construction or remodel can quickly become overwhelming. Working with an experienced restaurant branding company helps you make these important decisions.

Handing off your project to a restaurant branding company is a great idea; but, you must choose the right partner to ensure a pleasant and successful experience. How do you know which one is right for your project? Here, we’ll explore key factors to consider before selecting a partner.

Exploring the Meaning of Restaurant Branding

Restaurant branding can encompass a wide range of assets and strategies. It can include logo design, digital marketing, your physical location, and more. This blog will only focus on restaurant branding relating to your restaurant’s physical location. That is, everything from your signage to lighting, and more.

The importance of restaurant design and maintenance cannot be overlooked. You may have the best food and customer service around, but if your restaurant looks outdated, customers won’t patronize your location. Indeed, physical branding is the first thing a customer will notice about your restaurant. This first impression dictates how customers perceive your brand, what level of service they can expect, and if they want to come back again.

Look for These Qualities When Searching for a Restaurant Branding Company

Industry Experience

When choosing a restaurant branding company, experience is key. Have they worked with other restaurants like yours? If you have multiple locations, will your potential partner be able to take on all of them? A great partner will have a portfolio of past projects, showcasing their ability to complete yours.

Comprehensive Branding Services

Whether you need a complete restaurant remodel or just a few quick changes, your chosen partner should handle it all. You should have one contact that handles your signage, lighting, and other brand assets. Having a go-to contact takes stress off your plate and allows you to focus on other areas of your business.

Expertise in Space Optimization and Design

A potential partner should have a deep understanding of how to effectively use space. They should be well-versed in factors such as seating capacity, flow of foot traffic, and functional layouts. They should also take into account elements such as lighting, color schemes, furniture selection, and decorative accents to ensure a visually appealing and harmonious environment.

Speed-to-Impact Capabilities

Does your potential restaurant branding partner have the resources needed to quickly finish your project? In most cases, restaurateurs can’t afford to close down their locations for long. The last thing you want to do is sign on with a partner who can’t get to your project for weeks — if not months. A great partner will have vetted sub-contractors who can start on your project almost immediately.

Ability for Quick Communication

When you’re interviewing potential restaurant branding partners, ask them how they’ll keep you updated on your project. Do they offer technological solutions to help you track various details of a project? Staying up-to-date on your project provides peace of mind and ensures you’re aware of any potential setbacks.

Maintenance Offerings

It isn’t enough to just complete your project. Your chosen partner should also have maintenance plans to ensure your location stays up-to-date and attractive. A great partner will have preventative maintenance programs, along with emergency options should something go wrong.

Work with Stratus for Your Restaurant Branding Needs

Built on 150 years of experience, Stratus is the best partner for your next restaurant branding project. As a national brand implementation partner, we work with companies large and small to bring their ideas to life. Whether you need a full refresh or remodel, signage, energy, or brand environment solutions, we can handle everything from start to finish.

When you work with us, you get a single point of contact, experienced project managers and W-2 superintendents dedicated to managing every detail of your program. And you don’t have to wait a long time to get things started. We utilize a field partner network to ensure we get boots on the ground at your location, fast. We fully vet these providers, ensuring they’re experts, have the capabilities to do the job, and are ready to deliver on-time and on-budget.

We know you want to stay in the loop on how your project’s progressing. That’s why we invest in technology that allows you to understand exactly where your project is in real time. An easy-to-understand mix of reporting solutions, proprietary software, dashboards, and benchmarking tools allow you to track the various stages of development. With these tools at your disposal, you’ll have peace of mind that your project is progressing as it should.

Lastly, we also offer maintenance programs to ensure your project stays up-to-date for years to come. Choose our preventative maintenance program to address common and industry-specific maintenance issues before they become big problems. Or, select our on-call services should there be an emergency.

Learn What We Can Do for You

We offer complimentary, no-strings-attached introductory calls for our potential clients. We’d love to learn more about your project and educate you on how we can help. Reach out to our team today.