Illuminating the Impact of Convenience Store Lighting
Success for C-stores Resides on a Well-Lit Path
When you think about the key factors behind a convenience store’s success, what comes to mind? Location, product selection, and customer service are probably at the top of the list. But there’s another often overlooked element that plays a huge role in the overall shopping experience and your bottom line—lighting. Convenience store lighting is a key differentiating factor for locations that excel, and those that don’t.
The right lighting strategy can mean the difference between a bright, welcoming store that keeps customers coming back and a drab, uninviting space that has them getting in and out as quickly as possible. And beyond just setting the mood, your lighting choices directly impact everything from product visibility and impulse purchases to energy consumption and maintenance costs.
Let’s further explore how convenience store lighting impacts these areas and why accounting for it should be a key component of any brand implementation effort in this sector.
The Impact of Convenience Store Lighting on the Customer Experience
Harsh, unflattering fluorescents? Or warm, inviting LEDs? The quality, color, and intensity of your store’s lighting impacts how customers feel during their entire visit. Dim, uneven lighting can create a dingy atmosphere that makes the space feel small and unwelcoming. Excessively bright lights, particularly in the wrong color temperature, can induce strain and fatigue.
On the other hand, the right lighting design helps create a comfortable, pleasant ambiance that keeps shoppers browsing longer. It highlights the open, easy flow of the layout and draws the eye to product displays. Well-planned lighting can even guide traffic patterns and highlight key areas you want to draw focus. Deploying a lighting design that prioritizes function is important to creating a streamlined shopping experience; most visitors spend just one to three minutes inside a convenience store after all.
Exterior Lighting Attracts and Improves the Customer Experience
Of course, the customer experience begins before a customer ever sets foot inside a convenience store. Exterior lighting, from exterior signage to the canopy lighting illuminating the gas pumps, plays a huge role in a location’s appearance and appeal. You want your location to be a welcoming beacon for travelers, a place of safety and convenience where they can fill up and get back on the road. That’s a harder sell with murky exteriors and dimly lit fueling stations. Poor or malfunctioning lighting can steer customers away from your store to a competing location—one where they’ll feel safer.
Besides attracting customers, the right exterior lighting creates a better customer experience—which pays off in the long run. As an example, according to a recent Petroleum Equipment Institute (PEI) survey, “good under-canopy lighting” was rated the 2nd most important factor (4.37 out of 5) in building consumer loyalty, after “clean, safe fuel islands.”
Driving Sales Through Smart Lighting
Speaking of highlighting product areas, did you know that lighting directly influences purchasing behavior and sales totals? It’s a fact—superior lighting makes merchandise more appealing and eye-catching. Research has shown that effective retail lighting can enhance sales by up to 40 percent. In a study on U.S. grocers, ENERGY STAR found that converting to LED lighting increased sales by 19%
Bright, even lighting increases product visibility both on shelves and in refrigerated cases. And using contrasting accent lighting allows you to highlight promotions, new items, and impulse buy fixtures. But the sales boost goes beyond just products. Consistent, on-brand lighting creates a unified ambiance across all of your locations. Customers know what experience to expect when they step inside, reinforcing your brand identity.
Cutting Operating Costs With Efficient Lighting
Investing in a quality lighting overhaul doesn’t just impact the customer experience and top-line revenue. It can lead to major reductions in operating costs and overhead as well. Here’s how:
Energy Savings — Switching to LEDs and other high-efficiency bulb types can reduce related energy consumption by 50% or more compared to outmoded incandescents and fluorescents. The upfront cost can be quickly recouped through rebates and lower utility bills.
Decreased Maintenance/Replacement — Those efficient LED bulbs also last years longer than traditional bulbs, drastically cutting replacement costs and labor over time. Some LED fixtures can deliver over 50,000 hours of use before replacements are needed.
Smart Controls — Adding occupancy sensors, scheduling, and dimming controls allows you to automatically adjust lighting levels based on the time of day, operating hours, and presence of customers and staff. This eliminates wasted energy from lights staying on in unoccupied areas..
Making the Switch to Better Convenience Store Lighting with Stratus
Don’t underestimate the power of lighting to shape the entire in-store experience and drive convenience store performance. From energizing cold cases to accenting promotions to just creating an environment where customers feel comfortable hanging out longer, your lighting choices make a huge impact.
At Stratus, we’re the brand implementation company that completes tens of thousands of projects nationwide every year— including signage, energy solutions, facilities maintenance, refresh and remodel projects, and brand environments. We can audit your existing lighting, provide a path to the right solutions, and execute a designed lighting plan for all your locations—be it a few, or a few thousand. We connect gas stations and convenience stores with compelling, energy-efficient, and well-maintained brand and service solutions for long-term success.
Every lighting project is adeptly handled by experienced project managers who act as a centralized single point of contact. Our extensive field partner network and comprehensive technology tooling ensure any lighting project is completed on time—and you’re always in the loop.
Let’s Get Started
Ready to illuminate a smarter, more convenient future? Get in touch with our lighting experts at Stratus and let’s start shining together.