The Importance of Interior Signage
Many business owners make the mistake of prioritizing exterior signage over interior signage. While exterior signage does play an important role in bringing people into the store, interior signage is imperative to improving the customer experience.
Interior signage is a fantastic way to add visual interest to your business and ensure a long-lasting relationship with your visitors. From static to digital signs, there are multiple ways you can use interior space to foster a positive relationship with your customers. Let’s dive into how interior signage impacts the customer experience.
Show Customers You Care
Signage plays an important role in consumer purchasing decisions. A FedEx survey found that 68% of consumers believe a store’s signage is reflective of the quality of its products and services. If you have outdated or damaged interior signage, it may turn customers away. Conversely, investing in your interior signage shows customers you care and gives them a sense of security that you’re offering quality products and services.
You might even choose to create custom graphics to create an impactful and deepened connection with your customers. With custom graphics, you can express company culture, brand imagery, and the dynamics of your local community with consumers. Additionally, custom graphics are easily replaced; this allows you to quickly update signage as your messaging changes or if you update seasonal marketing strategies. For instance, if a retail store wants to change their interior vignettes for seasonal campaigns, it can be done quickly and painlessly.
Interior Signage Improves Customer Service
When your business has great interior signage, customers will be able to find what they’re looking for quickly and easily. Installing quality wayfinding signage means customers will ask fewer questions, freeing up employees to help other patrons with more complex needs.
All organizations can benefit from quality wayfinding signage, from huge retailers to hospitals, and more. For example, a recent study found that nearly one-third of first-time hospital visitors get lost when looking for their destination. When they get lost, they may ask doctors, nurses, or other staff members for guidance. It might only take a few minutes to help a visitor, but those minutes add up over time, taking attention away from patients and important tasks.
Keep Customers Up-to-Date with the Latest Information
When you think of interior signage, you might think of static hanging signs or wall placards. However, you can do so much more to enhance the customer experience with digital signage. A digital sign gives you an opportunity to rotate between various advertisements, allowing visitors to stay up-to-date with the latest information about your organization.
That’s not the only reason you should consider digital signage. Digital displays capture 400% more views than static displays, according to a recent survey. Digital signage also has a higher recall rate than any other form of traditional media. 83% of people recalled at least one ad seen on a digital billboard in the past 30 days.
Fosters a Connection with Your Brand
Incorporating colorful and attractive interior signage can help your visitors feel welcome and improve their perception of your company. Signage is a great way to showcase your brand values, logos, and other important information that humanizes your organization, creating a loyal bond within your customer base.
You might even use custom window vinyl to attract customers to your location. Window graphics create an engaging first impression for customers and communicate your brand’s message across all of your facilities. They’re also easy to maintain and cost-effective, making them a great investment for your organization.
Work with Stratus for Your Interior Signage Needs
As the leading brand implementation and facility services company, Stratus is the perfect partner for interior signage development and installation. We serve some of the largest industries in the country and regularly provide services for some of the most recognizable brands.
When you work with us, you’ll get access to our expert signage developers, along with experienced brand installation professionals. Your brand assets will always be properly installed, secured, powered, and protected with our white-glove installation services. We also offer warehousing and logistics services. Rather than spending time dealing with multiple vendors for handling, storing, and shipping your brand assets, our team will serve as your primary point of contact — for everything from logistics and kitting to white-glove delivery and final installation.
Our organization utilizes a network of more than 4,000 field partners throughout the U.S., Canada, Puerto Rico, Mexico, and other locations. This network of vetted partner businesses allows us to design and implement your project quickly and efficiently. All of our partner organizations are fully verified and graded by Stratus, ensuring they have the capabilities to do the job, and deliver on-time and on-budget.
We also utilize technology to keep you up-to-date on your project at all times. This network of apps, reporting solutions, proprietary software, dashboards, and benchmarking tools is user-friendly, allowing you to instantly understand where your project is in the process. These tools also allow you to track the various details and stages of a project, such as permitting, bids, performance changes, asset inventory, and more.
Start Enhancing the Customer Experience Today
Should you need more than just signage solutions, we also offer energy, facilities maintenance, refresh and remodel, and brand environment services. Ready to learn more about what Stratus can do for you? Reach out to us here.