The Importance of Interior ATM Signage
If you treat your business’s indoor ATM signage as an afterthought, your customer experience will reflect that. Customers may struggle to locate the ATM necessary to make their purchase if your signage is too difficult to find or interpret. They may feel unimpressed by dull, dated ATM signs that have been poorly maintained through the years. Though ATM signage may seem like a minor feature of your business that blends into the background, the design of your ATM inside signage should not be overlooked.
Thoughtfully designed indoor ATM signage boosts branding and prioritizes the customer experience even in the smallest details. From ATM inside signs that inform customers an ATM is available for their use, to wall signs that direct your customers to the ATM with ease, design every piece of signage with the needs of your customers and your brand in mind.
As signage and branding implementation experts who have served the needs of small businesses to big national brands with thousands of locations, Stratus knows what it takes to elevate your indoor ATM signage, and we’re here to share what we’ve learned.
Opportunities to Elevate Your Inside ATM Signage
Transform Old Signage
If you have not updated your indoor ATM signage in years or even decades, a revamp may be in order. Perhaps your current signage feels dated or dull, or the colors are becoming muted with age. Maybe you’ve renovated your building and the signage no longer reflects where to find the ATM or the number of ATMs you have available. Refresh your old signage with an updated eye-catching design that stands out to your customers and helps guide them through your building with ease.
If your business has undergone rebranding or a recent merger, it’s time to convert your old signage. Details and branding elements may no longer match your revamped business, and the lack of cohesion can quickly become an eyesore for your customers. When customers struggle to locate things within a store, or when they face store elements that feel outdated or unattractive, it dampens their customer experience and may dissuade them from returning.
Every piece of signage, from your business’s name on the front of the building to the small ATM inside signs, serves as a keen opportunity to serve your customer’s needs, boost your branding, and authentically connect with your customers.
Solve Interior Signage Struggles with Endless Capabilities
Poorly designed ATM inside signage does not serve the needs of your customers or your business. If a sign is in a dark area, customers may not see it and may opt out of making a purchase, believing no ATM is available to help facilitate their purchase. If signage is sparse and difficult to find or follow, customers may struggle to locate the ATM and feel annoyed at the difficulty of what would be a simple task were proper signage in place.
Every signage struggle has a solution that can be tailored to your unique needs and desires. At Stratus, we offer illuminated signage, which uses LED lights in your chosen colors to brighten your signage and solve one of the most common customer complaints about interior signage. You may choose to install lights above or behind your signage, or to craft signage that uses strips of LED to form the sign’s lettering. Your illuminated signage choices should support your customer’s needs and help them locate your ATM with ease.
If your current signage is sparse or isn’t placed in optimal locations to aid your customers, you can solve that issue by moving your signs and adding more. Consider asking your employees, loved ones, or customers for feedback on the location and accessibility of your current signage to help gauge what changes should be made. Partnering with a team of signage experts like our designers at Stratus will also ensure your choices best serve everyone’s needs.
Consult our Considerate Construction Experts: At Stratus, we offer expert aid at every step of the project, from design guidance based on your branding and concerns to construction solutions that ensure the installation of your signage is swift and seamless.
Support Your Signage for Years to Come
Maintaining your signage over the years ensures it stays durable and long-lasting, continuing to serve your needs and your customers for many years. This support is easy when you partner with a team of trusted signage experts like ours. When assessing what type of support and maintenance you’ll need to keep your signage in good order, consider the type of signage you chose. For example, illuminated signage requires the aid of savvy lighting specialists.
All signage and structures should be cleaned and maintained regularly to function properly and present your business well to customers. Regular preventative maintenance can help combat problems in aging or malfunctioning signage before they begin. Should your signage be damaged during a storm or natural disaster, receiving quick, quality aid is of top priority. When selecting a signage partner, carefully review their maintenance methods to ensure you’ll get the support you need.
Read more about our commitment to providing regular maintenance and 24/7 signage support, 365 days a year.
Stratus is Your Trusted ATM Inside Signage Solution
As the leading nationwide provider of branding implementation and signage, we have more than 150 years of experience in helping businesses like yours achieve their goals. We’ve worked with a variety of brands in a wide range of industries, providing unique signage solutions best suited to every niche and individual goal. With more than 4,000 field partners across the US, we’re your all-in-one answer to every branding and signage need and provide expert, stress-free support no matter your location.
ATM inside signage is a critical component to showcase your brand and boost your customer experience with considerate support. Don’t let bad signage turn away your customers. With our help, your signage will be high-quality, thoughtfully designed, and diligently maintained to keep meeting the needs of your business and customers for decades to come.